Monday, August 17, 2009

Business Planning 101

This weekend we spent much of our time creating the business and marketing plan for our possible new venture-to-be. Steve was responsible for the numbers portion of this (thankfully), while I was in charge of creating the presentation and developing some of the marketing ideas that would help grow the business. Regardless, we both needed a crash course in what, exactly, goes into a business plan. Thankfully the Harvard Business Review has a little, handy, pocket-sized guide to this. AND it is well-designed! BONUS! Therefore, I was happy to sit down and read this cute mini book cover to cover Friday night. The whole process sounds so straight-forward until you actually start doing it. Then you quickly realize how many components there are and, oh!, how long it's going to take. The good news, however, is that Steve could not figure out how to make The Numbers NOT work. A good sign indeed.

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